Innovation of Market Led Extension in India

This Review paper is more focused on innovation and reform of the market led system in India because the farm extension program in India is at the core of its growth. The Indian Extension System has evolved over the last 50 years to represent domestic priorities. In the beginning, extension worked to achieve large rural development. But the food shortages that began in the late 1950s have re-energized attempts to expand food and food security. The combination of the late 1960s Green Revolution technology and the mid-1970s Training and Visit (T&V) Extension enabled India to achieve food self-sufficiency in the 1980s1990s. At the same time, the rural poor continue to have persistent problems with malnutrition and poverty. Therefore, with the assistance of the World Bank, the government of India has planned and piloted a new extension strategy to decentralize the extension scheme and refocus it on agricultural diversification and thus make it market-oriented. Only when the ends are the object of the means can agricultural sustainability be accomplished. This does not only include safe production in terms of awareness of future generation needs but also builds the capacity of the agricultural system to increase productivity cum profit maximization by means of the new trend of extension services. Under the WTO, market globalization requires farmers at all levels to transform themselves from domestic production and sales to producer cum sales on the broader market to achieve optimal returns on investments. The need for a market-led approach is necessary due to the paradigm shift in the current agricultural scenarios, which call for the sector to be converted into a profitable business.